Reza Shabahang; Mohammad Ali Besharat; Benyamin Mokhtari Chirani; Sajjad Rezaei; mansooreh nikoogoftar; Farzin Bagheri Sheykhangafshe
Volume 8, Issue 32 , April 2019, , Pages 17-44
Abstract
Objective: The present study aimed to investigate psychometric attributes of the Experience of Parasocial Interaction Scale in Iranian students sample. Method: The research design was descriptive and validation study. The statistical population of the study consisted of students from the faculty of literature ...
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Objective: The present study aimed to investigate psychometric attributes of the Experience of Parasocial Interaction Scale in Iranian students sample. Method: The research design was descriptive and validation study. The statistical population of the study consisted of students from the faculty of literature and humanities of the University of Guilan in 1397 (N=4114). Among them, 240 female and male students were selected by available sampling method. In order to evaluate the Iranian version of experience of parasocial interaction scale and related video message (Hartmann & Goldhoorn, 2011), measures for evaluating addressing, perceived attractiveness, perceived trustworthiness, perceived expertise, perspective-taking, enjoyment and commitment to the norms were used. Data were processed by SPSS24 software using Pearson correlation coefficient, exploratory factor analysis and univariate analysis of variance and multiple regression analysis. Results: Exploratory factor analysis revealed that extracted factor explaining 56.53 of EPSI variance. The Cronbach's alpha coefficient was calculated to be 0.84. Correlation coefficient of EPSI with other measures was got ranging from 0.13 to 0.53 (p Conclusion: Considering appropriate psychometric attributes of the Iranian version of experience of parasocial interaction, the present scale can be used in studies of parasocial interaction with media and related studies of parasocial bonds.
raza shabahang; reza soltany; mansoure nikogoftar; mansour hakimjavady
Volume 7, Issue 27 , October 2017, , Pages 35-48
Abstract
: The induction of emotion in the absence of conscious awareness of the stimulus evoking such emotion has long been a subject of great interest. Emotional processing without conscious awareness plays an important role in human social interactions. Method: The present study was conducted to determine ...
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: The induction of emotion in the absence of conscious awareness of the stimulus evoking such emotion has long been a subject of great interest. Emotional processing without conscious awareness plays an important role in human social interactions. Method: The present study was conducted to determine the effect of subliminal presentation of emotional faces on mood. Students of Guilan University participated in this quasi-experimental study. Students completed demographic questionnaire, and questionnaire of Negative and positive Affect Scale. Then they were randomly assigned to three intervention groups (n=8). In the intervention groups subliminal presentation of emotional faces were carried out. Findings: Results showed that subliminally presented happy faces decreased negative mood and increased positive mood. The opposite effect was observed for subliminally presented sad faces. Conclusion: It can be concluded that subliminal perception of faces may be effective in experimentally induced mood change and therefore these results may be used by practitioners and clinicians to treat mood disorders in students.